Our ASEAN offering

At HSBC, our knowledge goes beyond just understanding individual ASEAN markets, but understanding how to navigate the dynamics and connections between them. HSBC’s strong foundation of connected knowledge with an innovative solution provides a seamless banking experience for our customers. Our offering aims to help international companies capture the growth across ASEAN.

Open new opportunities across ASEAN

Find out more on how we can support your business growth in ASEAN.

Our ASEAN heritage & experience

As the world’s number one trade bank1, and with over 130 years of presence in ASEAN, HSBC is well established to support your business growth and enable you to tap into new opportunities. Our teams on the ground and unrivalled global network are able to provide an in-depth understanding of market dynamics paired with our bespoke solutions to ease your market access into ASEAN and beyond.

HSBC in Vietnam

  • HSBC opened its first office in Saigon (now Ho Chi Minh City) in 1870. In August 1995, HSBC opened a full-service branch in Ho Chi Minh City. HSBC also opened its second branch in Hanoi and established a representative office in Can Tho City in 2005
  • On 1 January 2009, HSBC became the first foreign bank to incorporate in Vietnam. HSBC Vietnam is also the first wholly foreign-owned bank to operate both branches and transaction offices in Vietnam
  • We are currently one of the largest foreign banks in Vietnam in terms of investment capital, customer base and product range
  • We have one of the largest balance sheet amongst foreign banks for supporting clients

Key facts and figures

  • Date of establishment: 1870

  • Presence: 14 outlets including branches and transaction offices

Our Experience

Case Study: Vietnam Real Estate Developer

How HSBC helped in Centralising and digitising payments through HSBC Connect host-to-host (H2H) connectivity

Case Study: Pioneering treasury operations in Thailand

When the world's biggest canned tuna producer wanted to streamline liquidity flows and cut funding costs to support a global expansion from its home base in Thailand through Europe and the United States, HSBC was there to help.

Client need

Streamline management of fund flows across continents and between time zones to improve working capital efficiency.

How HSBC delivered

HSBC's innovative solution created Thailand's first cross-border sweeping arrangement. The initiative, which involved securing a license from the Bank of Thailand to run the operation, gave the client confidence that HSBC had a deep understanding of their global business needs -- and the creativity to devise solutions to meet them,

Client benefit

Automated tasks previously done manually and unlocked cash sitting idle in accounts globally to help boost internal funding. The structure was awarded "Best Forecasting Strategy" in the Corporate Treasurer Awards 2015.

Case Study: Currency cushions for Malaysian rubber maker

A global expansion that turned a small rubber trader in Malaysia into the world's largest condom maker generating sales in 121 countries created a banking logistics and currency hedging problem that HSBC was perfectly positioned to solve.

Client need

A major international expansion created substantial foreign exchange risks across a globally diversified sales and manufacturing network, as well as the need for banking facilities around the world.

How HSBC delivered

HSBC's network value was fully leveraged. HSBC delivered account opening and credit facilities in a variety of locations to support the client's international expansion, integrating a clutch of newly acquired corporate assets, as well as implementing a suite of currency risk management solutions including Transactional FX, Algorithmic Execution, FX Indices, FX Overlay and FX Prime.

Client Benefit

Volatility smoothed by seamless 24-hour currency risk hedging from HSBC's global foreign exchange centres in London, New York and Hong Kong.

Our Recognition

HSBC’s commitment to ASEAN and Asia has been recognised in multiple awards covering Transaction Banking to Innovation to Sustainability.

  • Best Foreign Bank in Vietnam 2021, FinanceAsia
  • Best Service Provider for Trade Finance in Vietnam, Euromoney Trade Finance Survey 2021
  • The Best Sub-Custodian in Vietnam in 2021, The Asset Triple A
  • Best Triparty Collateral Management Mandate in Asia in 2021, The Asset Triple A
  • Marketing & Brand Initiative of the Year in Vietnam 2021, Asian Banking and Finance
  • Vietnam International COVID Management Initiative of the Year 2021, Asian Banking and Finance
  • Vietnam International Trade Finance Bank of the Year, Asian Banking and Finance Wholesale Banking Awards 2021
  • Best ESG Trade Finance Solution in Vietnam 2021, Asset Triple A
  • Best Bank in Treasury and Working Capital (MNCs/LLCs) in Vietnam in 2021, Asset Triple A

More on ASEAN

Find out the latest insights on ASEAN in partnership with Bloomberg

Now more than ever, companies from all over the world are looking to ASEAN to expand their operations from within the bloc around Asia and globally.

Interested in expanding your business to ASEAN?

Need help?

Get in touch to learn more about our banking solutions and how we can help you drive your business forward.